THE FIRST ARMENIAN PERFUMES WITH FRENCH TRADITIONS
Each fragrance in the Arman Manoukian Parfums collection is dedicated to a particular idea. It is important for the perfumer to tell a story and show it as he saw it.
This is a unique experience that Arman gained over the years, acquiring the relevant knowledge and embodying it in his fragrances.
The perfumer needs inspiration, and it is essential to read a story in a particular way, the way he saw and felt it.
Arman Manoukian Parfums is loyal to the French school of perfumery. All fragrances are built on the classical pyramid and are created by using rare components of endemic plants of the Armenian highlands, as well as high-quality ingredients of major world leaders in the perfume industry. The brand creates authentic limited edition fragrances.
The slogan of the brand is "The first Armenian perfumes with French traditions".
Каждый аромат в коллекции Arman Manoukian Parfums посвящён той или иной идее. Парфюмеру важно донести историю и показать её так, как он ее увидел.
Это уникальный опыт, который получил Арман с годами преобретая соответствуюющие знания и воплощая их в своих ароматах.
Для парфюмера необходимо вдохновение, и важно свое прочтения той или иной истории. То как он это увидел и прочувствовал
Бренд Arman Manoukian Parfums верен французской школе парфюмерии. Все ароматы построены по классической пирамиде, в которых используются редкие компоненты эндемичных растений армянского нагорья, а также качественные ингредиенты крупных мировых лидеров парфюмерной индустрии. Бренд создаёт аутентичные ароматы ограниченным тиражем.
Слоган бренда "The first Armenian perfumes with French traditions".
The history of Armenia does not mention the production of perfumery. The ancient manuscripts of Matenadaran describe only the methods of obtaining some essential oils of the endemic plants from the Armenian highlands. These fragrant oils were used mainly for church rituals. The most recognizable fragrant mixture is chrism (myrrh). It has more than forty aromatic components, including the famous black animal musk and benzoin, which were brought to Armenia from eastern countries.
In the Armenian Apostolic Church chrism is consecrated once every seven years during the specially established feast of making chrism. The main requirement for preparing the new balsam of chrism is the pouring of the remaining old one into it. This symbolizes the continuity of tradition. It is believed that the most ancient balsam brought to Armenia by the apostles themselves, is thus a part of the freshly prepared chrism.
The solemn ceremony of the making of chrism began with the Patriarchal procession of the cross, heading to the altar of St. Trdat in 301, where a cauldron with the Holy Chrism was installed.
After prayers and chants, the Catholicos of All Armenians adds to the cauldron of olive oil and balsam a concoction of more than 40 different fragrant incenses, flowers, roots of fragrant plants, a mixture of sap from roots and branches of plants, as well as chrism passed on by the Armenian Catholicosate of the Great House of Cilicia Aram I, as a symbol of fraternal love and unity of the Armenian Church. When the Catholicos pours the old chrism into the cauldron, doves soar into the sky.
Then, with spiritual chants, the Catholicos of All Armenians consecrate the Holy Chrism with three shrines of the Armenian Church - the remnant of the True Cross, the Holy Lance that pierced Jesus, and the Right Hand of Saint Gregory the Illuminator.
At the end of the rite of consecration, the Primate of the Armenian Church addresses the audience and says that “by the will of the Lord, on the feast day of the appearance of the Holy Cross of Varag, the faithful children of the Armenian people gathered for the consecration of the Holy Peace in the Armenian shrine, Mother See of Holy Etchmiadzin, outlined by the heavenly light for the eternal times as evidence of the faith of the Armenian people.”
This is the history of the making of chrism. This is where other references to perfumery in Armenia end.
Even in Soviet times, the only Iveria factory was in the Caucasus region in Georgia, which produced aromatic products. Armenia is widely known for its wines and the legendary Armenian brandy, but, unfortunately, not for the production of perfumery.
The situation changed when the first perfume brand, Arman Manoukian Parfums, was registered for the first time in Armenia in 2014. The brand is named after the perfumer and founder of the brand Arman Manoukian. This decision is very symbolic because the first Armenian perfume brand had to have an Armenian surname.
Manifesto
Perfumery is an art.
Fragrances are our signature and a way of expressing ourselves.
Our perfumery is for connoisseurs and cognoscentes.
We do not mass produce.
We do not sacrifice quality to keep costs down.
We use only quality ingredients creating our fragrances.
We adhere to our own style, inner perception of beauty, and ethics. Authenticity and individuality are essential. Originality and exclusivity are key concepts.
Development and professional growth are our guarantees of high efficiency and the quality of our fragrances. We are able to set and perform the task, achieve quality, and improve our performance. This is our experience. It is a work of perfectionism.
We have a clear vision and think creatively. Uniqueness and diversity are essential.
The first Armenian perfume brand Arman Manoukian Parfums was founded in 2014 by the perfumer, artist, and designer Arman Manoukian.
From childhood, the future perfumer was attracted by the special and fascinating world of aromas. While getting familiar with the scent, he tried to remember it. By the age of 10, Arman could have remembered more than 60 scents, and the aromas of freshly brewed coffee, lavash baked in a tandoor and sweet jam from tea rose petals have become his most beloved ones. Collecting and memorizing fragrances became a hobby which marked the beginning of a long journey that the future perfumer had to take.
Arman was incredibly interested and fascinated by the world of fragrances, how certain objects, people, trees, old rooms, and buildings smell. Perhaps, the most vivid fragrant memory for him was the acquaintance with the French perfume on his mother's dressing table. From that moment on, the world of fragrances finally took a dominant place in the life of a little boy and future perfumer.
So the collection of perfume bottles and everything related to perfumery has begun. Nowadays the collection has more than 2,000 items and is being replenished to this day.
Studying the subtleties and peculiarities of perfumery, Arman discovered in the manuscripts of Matenadaran the rarest ancient formulas of mixtures of essential oils that were used for baptisms and other church ceremonial rituals.
These combinations of essential oils became the basis for the creation of the first 7 fragrances, which were presented to the public in the project of 7 sins of 7 fragrances in 2014, and were marked in history as the first Armenian perfumes created in Armenia.
ABOUT ME
MICHAEL RYAN
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Arman Manoukian Parfums